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Archive for the 'Achenbach' Category

The last chapter send gives us helpful tools on how to build a digital audience for news. Here are the fundamentals: Track your content Web analytics Search engine optimization Effective headline writing for the web Distribution though social media Track You Content: What to Track? Total news stories per day Blog post by specific blog […]

Professor Klein assigned a reading I saw coming. It’s from the Washington Post and is titled, “I Really Need You To Read This Article, Okay?” Long story short it Joel Achenbach writes about his thoughts on how relevant the newspaper was and is. I’m old school…you can send me a million documents through email, but […]